Privacy Policy

Last updated: July 2026

yourprivatehealthchoice ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website or use our primary services offered through it.

1. Who We Are

yourprivatehealthchoice is operated as a trading name of Amesmo Ltd, registered in England and Wales (Company Registration No 11520871). Registered Office: 20-22 Wenlock Road, London N1 7GU. Head Office: First Floor, Swan Buildings, 20 Swan Street, Manchester M4 5JW.

Amesmo Ltd is authorised and regulated by the Financial Conduct Authority (FCA Register number 820864) and registered with the Information Commissioner's Office (Registration number ZA455421).

2. Information We Collect

We may collect the following types of information:

• Contact details – such as your name, email address, telephone number, and postcode.
• Health insurance enquiry data – such as your age, smoking status, cover preferences, and other details you provide when requesting a quote.
• Technical data – such as your IP address, browser type, device information, and pages visited on our site.
• Cookie data – information collected through cookies and similar technologies (see Section 7).

3. How We Use Your Information

We use your personal information to:

• Introduce you to authorised FCA-regulated brokers or insurers who can provide relevant health insurance quotes.
• Respond to your enquiries and provide customer support.
• Improve our website, services, and user experience.
• Comply with legal and regulatory obligations.
• Send marketing communications where you have given consent (you may opt out at any time).

4. Legal Basis for Processing

We process your personal data on the basis of:

• Consent – where you have given clear consent for us to process your data for a specific purpose.
• Contract – where processing is necessary to fulfil a service you have requested.
• Legitimate interests – where processing is necessary for our legitimate business interests, provided these do not override your rights.
• Legal obligation – where we are required to process data to comply with the law.

5. Sharing Your Information

We may share your information with:

• Authorised FCA-regulated insurance brokers and insurers to provide you with relevant quotes.
• Service providers who assist us in operating our website and business (e.g. hosting, analytics).
• Regulatory bodies where required by law.

We do not sell your personal data to third parties.

6. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Typically, enquiry data is retained for up to 6 years in line with FCA record-keeping requirements.

7. Cookies

Our website uses cookies to enhance your browsing experience and analyse site traffic. Cookies are small text files stored on your device. You can control cookie settings through your browser preferences. Disabling cookies may affect the functionality of certain parts of our website.

8. Your Rights

Under UK data protection law, you have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate data.
• Request deletion of your data (subject to legal obligations).
• Object to or restrict processing of your data.
• Request data portability.
• Withdraw consent at any time where processing is based on consent.
• Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

To exercise any of these rights, please contact us at support@yourprivatehealthchoice.com.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

12. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

Email: support@yourprivatehealthchoice.com

Alternatively, visit our Contact page.